About Bethan
Bethan Moorcraft is the owner and creative mind behind Moorcraft Media, a strategic content company serving the insurance industry and financial services sector across North America. With over a decade of experience as a senior journalist, copywriter, and podcast host, Bethan brings a deep passion for financial storytelling and a proven track record of delivering premium content that helps businesses stay ahead of the competition.
A budding entrepreneur, Bethan always envisioned running her own business. At Moorcraft Media, she takes a collaborative approach to content creation, striving to be more than just a service provider. Her focus is on building long-term relationships based on trust, quality, and strategic alignment. Every piece of content Bethan creates is crafted with care, precision, and a deep understanding of her clients’ brands and unique voices.
Professional journey
Bethan’s career began in the United Kingdom. After earning a B.A. in English Language and Literature from King's College London and an M.A. in News Journalism from Cardiff University, she reported for several prominent publications, including Mirror Online, Bath Chronicle, and Wales Online.
In 2017, Bethan embraced a bold career shift, joining Key Media’s Insurance Business as a news editor. Over six years, she became deeply immersed in the insurance industry, covering all aspects of property and casualty (P&C) and excess and surplus (E&S) lines insurance in Canada and the United States. Her work involved delivering insights, market trends, and analysis to insurance brokers and industry professionals worldwide. At this time, she also relocated from the United Kingdom to Canada to expand her horizons and advance her career.
Bethan transitioned back to consumer-facing journalism in 2023, reporting for Moneywise.com. There, she tackled a wide range of U.S. personal finance topics, from investing and retirement to taxes, mortgages, and insurance. Her role evolved into Associate Content Strategist, where she ideated articles for freelance production, managed a network of writers, and used analytics to refine content strategies. She also co-hosted the Half Banked podcast, offering actionable financial advice to Gen Z and Millennial audiences in Canada.
Beyond the office
When she’s not crafting content, Bethan is an avid sportswoman, with international cricket caps and county honours in field hockey and athletics. She also has a passion for music and once fulfilled her School of Rock fantasy by teaching drums at a children’s summer camp in Massachusetts.
Since moving to Canada, Bethan has embraced the Great Outdoors, diving into backcountry camping, canoe trips, hiking, and fishing adventures.
At Moorcraft Media, Bethan blends her journalistic expertise, passion for financial storytelling, and zest for life to form strategic partnerships, foster meaningful discussions, and create content that drives results and delivers lasting value.
